Pyre sauna logo with cyan accent

Privacy Policy

Effective Date: 08.15.2025 · Last updated: 08.15.2025

Pyre LLC ("we," "us," or "our") operates the pyresauna.com website (the "Service"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. By using our Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide to Us

  • Email Addresses: When you sign up for our mailing list or create an account
  • Account Information: When you create an account to manage bookings (handled by third-party processors)
  • Booking Information: Details necessary to provide sauna session services
  • Payment Information: Credit card and billing information (processed by third-party payment processors)

Information We Collect Automatically

  • Usage Data: Information about how you access and use our website
  • Device Information: Information about your device, browser, and internet connection
  • Analytics Data: Through Google Analytics, including pages visited, time spent, and user interactions

How We Use Your Information

We use the collected data for various purposes:

  • To provide and maintain our Service
  • To process and manage your bookings
  • To send you marketing communications (with your consent)
  • To improve our services and develop new offerings
  • To analyze usage patterns and make business decisions
  • To comply with legal obligations

Legal Basis for Processing (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data concerned and the context in which we collect it. We may process your personal data because:

  • We need to perform a contract with you
  • You have given us consent to do so
  • The processing is in our legitimate interests
  • We need to comply with legal obligations

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except as described below:

Third-Party Service Providers

  • Payment Processors: To process payments for bookings and merchandise
  • Booking Platform: Third-party service that handles account creation and booking management
  • Email Marketing: Mailchimp for sending marketing communications
  • Analytics: Google Analytics for website usage analysis

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Your Data Protection Rights

To exercise these rights, contact us at legal@pyresauna.com.

General Rights

  • Access: Request copies of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your personal data
  • Portability: Request transfer of your data
  • Objection: Object to processing of your personal data

California Residents (CCPA)

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination

Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal data, please contact us.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date."

Contact Us

  • Email: legal@pyresauna.com
  • Company: Pyre LLC
  • Location: Richmond, VA